Thinking About Cognition: From Advances in Neuroanatomy to Outcomes Assesment#Alzheimer's and Dementia Expressions of Memory Loss on TwitterDanilovich, Margaret K. PT, PhD; Tsay, Jonathan BA; Al-Bahrani, Reda MS; Choudhary, Alok PhD; Agrawal, Ankit PhDAuthor Information Department of Physical Therapy and Human Movement Sciences, Feinberg School of Medicine, Northwestern University, Chicago, Illinois (Dr Danilovich and Mr Tsay); and Department of Electrical Engineering and Computer Science, McCormick School of Engineering and Applied Science, Technological Institute, Northwestern University, Evanston, Illinois (Mr Al-Bahrani and Drs Choudhary and Agrawal). Correspondence: Margaret K. Danilovich, PT, PhD, Department of Physical Therapy and Human Movement Sciences, Feinberg School of Medicine, Northwestern University, 645 N. Michigan Ave, Ste 1100, Chicago, IL 60611 (Margaretfirstname.lastname@example.org). This study was supported the Northwestern University Data Science Initiative.The authors have disclosed that they have no significant relationships with, or financial interest in, any commercial companies pertaining to this article. Topics in Geriatric Rehabilitation: January/March 2018 - Volume 34 - Issue 1 - p 48-53 doi: 10.1097/TGR.0000000000000173 Buy Metrics Abstract The authors performed Twitter data analysis to explore content relative to Alzheimer disease and dementia and then qualitatively coded tweets to explore themes. During a 1-month period, the authors collected 2739 tweets that referenced #alzheimer's, #Alz, #dementia, or #dimentia. Content was posted by (1) caregivers (n = 1391), (2) caregiving organizations (n = 214), (3) general public (n = 854), and (4) news outlets (n = 66). Twitter content themes referenced social support and advocacy. Results show people document experiences with Alzheimer disease and memory loss on Twitter. Twitter could be used to broadly reach persons affected by memory impairment for social support and services, warranting future research. © 2018 Wolters Kluwer Health, Inc. All rights reserved.