Fruit and vegetable (F/V)–related cognitions of parents (n = 36) and children (aged 6-11 years; n = 41) were investigated via focus groups. Participants regarded F/Vs as important for health. Parents identified busy schedules, picky eating, and cost as F/V intake barriers. To overcome barriers, parents suggested scheduling time for F/V preparation and using time-saving forms of F/Vs and involving children in F/V selection/preparation. Kids identified disliking F/Vs as a barrier, recommending parents stock a variety of F/Vs and encourage kids to eat them. Considering F/V cognitions during intervention development may improve intervention effectiveness.
Department of Nutritional Sciences, Rutgers University, New Brunswick, New Jersey (Ms Santiago, Eck, and Delaney and Dr Byrd-Bredbenner); Department of Family, Youth, and Community Sciences, University of Florida, Gainesville (Drs Famodu and Shelnutt); and Division of Animal and Nutritional Sciences, West Virginia University, Morgantown (Dr Olfert).
Correspondence: Kaitlyn M. Eck, MS, RD, Department of Nutritional Sciences, 26 Nichol Ave, New Brunswick, NJ 08901 (email@example.com).
This study is funded by the United States Department of Agriculture, National Institute of Food and Agriculture, grant no. 2017-68001-26351.
The authors declare no conflicts of interest.