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Articles by Sara Bloom

Are you a Paramecium Racer? An acronym points the way forward in hearing care

Bloom, Sara

The Hearing Journal. 63(9):19-20,22,24-25, September 2010.

Add process + aural rehab + actual life + management + education + communication and you're well on your way to spelling out the components of a successful hearing care practice, according to the experts interviewed for this month's cover story.

Connectivity: Early steps point the way toward wireless wonders to come

Bloom, Sara

The Hearing Journal. 62(10):17-20, October 2009.

Progress is being made to connect hearing aid users wirelessly with other electronic devices. But this article stresses that future advances will dwarf present reality.

The audiologist's assistant: Assessing a growing trend in practice management

Bloom, Sara

The Hearing Journal. 62(1):19-20,22,24-25, January 2009.

While the audiologist's assistant has been an integral part of VA and military audiology clinics for many years, private practitioners used these professionals' helpers less often. But now they are winning wider acceptance, for reasons explained in this article.

Successful marketers suggest proven strategies for growing your practice

Bloom, Sara

The Hearing Journal. 61(7):19-20,22,24-25, July 2008.

There's much more to marketing than advertising. It can also include making sure your office and staff are professional and patient-friendly, reaching out to the community, and developing stronger ties with existing patients and with local physicians. This Cover Story offers dozens of suggestions from successful practitioners on what kinds of marketing have worked for them.

Good Samaritans of hearing care cover the world to help those who cannot hear

Bloom, Sara

The Hearing Journal. 60(8):21,22,24,26,28,29, August 2007.

Hundreds of people from every corner of the hearing care community travel far and wide donating their time and skills on behalf of people who would otherwise get no help for their hearing problems. This cover story looks at some of these compassionate professionals and the good they do.

As boomers age, will the supply meet the demand for hearing care services?

Bloom, Sara

The Hearing Journal. 60(1):19-27, January 2007.

While the number of hearing aid candidates will soar over the next 20 years, the number of audiologists entering the field has declined. An analysis of the causes of a possible shortage and a report on efforts under way to expand the supply of hearing healthcare providers.

A web site for your practice: Can you afford not to have one?

Bloom, Sara

The Hearing Journal. 59(7):19-20,22-24, July 2006.

Probably, our cover story says, a practice can make it without a web site. But, it's becoming so easy to have a presence on the web, more and more owners are taking the step. Those interested in launching or improving a web site will find plenty of helpful information in this cover story.

New hearing conservation initiatives: Small steps with great potential

Bloom, Sara

The Hearing Journal. 59(1):23-30, January 2006.

As the world grows ever noisier, hearing conservationists are fighting back with technologic, educational, and regulatory products and programs to prevent noiseinduced hearing loss. An update on some promising initiatives.

In the battle to control cerumen, there's progress on many fronts

Bloom, Sara

The Hearing Journal. 58(8):19,20,24,25, August 2005.

As long as people have been having their hearing tested and wearing hearing aids, cerumen has been creating problems for them and their hearing care providers. This cover story provides an update on the latest tools and strategies to overcome those problems.

Changing technology forces industry to play catch-up

Bloom, Sara

The Hearing Journal. 58(1):19-24, January 2005.

As the HI-PRO box prepares to be phased out and as serial ports give way to USB, the industry way to adjust to technologic evolution.

Evidence mounts that the road to growth runs through the MD's door

Bloom, Sara

The Hearing Journal. 57(9):19-20,22,24, September 2004.

Last month, HJ published the results of a study showing the effectiveness of the Better Hearing Institute program that encourages physicians to refer patients to hearing professionals. This month, our cover story features interviews with practitioners who explain how the BHI or other programs have enabled them to cultivate fruitful relationships with MDs.

Technologic advances raise prospects for a resurgence in use of auditory training

Bloom, Sara

The Hearing Journal. 57(8):19-20,22-24, August 2004.

While auditory training has long been a recommended component of an aural rehabilitation program for hearing aid patients, the time it requires has discouraged practitioners and patients alike from using it. Recently, though, new software approaches have been developed that may make auditory training time- and cost-efficient.

Vestibular care draws growing interest, but providers caution it's not for everyone

Bloom, Sara

The Hearing Journal. 57(2):23-24,26,28,32, February 2004.

For various reasons, certainly including professional satisfaction, more and more audiologists are diagnosing and treating balance disorders. However, entering the vestibular arena is not something to be embarked on lightly. This month's cover story asks experienced practitioners about the pros and cons.

Where can you find new business? Take a look in your patient database

Bloom, Sara

The Hearing Journal. 56(9):17-18,20-22,24, September 2003.

Many of the best prospects for additional business are already patients of yours. Experts offer advice on how to make the most of this valuable marketing resource.

Today's hearing aid batteries pack more power into tinier packages

Bloom, Sara

The Hearing Journal. 56(7):17-18,20,22,24, July 2003.

They are small, they look alike, and they are short on glamour. But hearing aids wouldn't work without them. An examination of what's happening in the world of hearing aid batteries.

Hearing professionals ponder how to serve an increasingly diverse patient pool

Bloom, Sara

The Hearing Journal. 56(2):17,18,20-23, February 2003.

Because of increased immigration, especially by non-Europeans, the U.S. is far more diverse racially, ethnically, linguistically, and culturally than ever before, and becoming more so every day. This cover story looks at how and why the changing face of America impacts hearing professionals.

Co-op advertising: Dispensers see both benefits and pitfalls

Bloom, Sara

The Hearing Journal. 55(9):23-24,26,28-29, September 2002.

Taking advantage of co-op advertis-ing dollars from manufacturers can substantially increase the ability of hearing professionals to market their practices, and many find it valuable to do so. Others say that the money comes with too many strings attached. A look at the pros and cons.

Some hearing professionals find it's better to unite than to fight with other disciplines

Bloom, Sara

The Hearing Journal. 55(7):25-32, July 2002.

Although relations among the various organizations of professionals involved in the diagnosis and treatment of hearing/communication disorders have often been contentious, the picture is often different on the individual level. As this cover story shows, many practices are benefiting from combining the knowledge and skills of colleagues from multiple disciplines.

Hearing aid dispensers and manufacturers sound off on each other's performance

Bloom, Sara

The Hearing Journal. 55(2):21-22,24-27, February 2002.

The Journal asked manufacturers and dispensers how each group could help the other provide patients with better fitted hearing aids.

As IHS celebrates 50th anniversary, traditional dispensers look to their future

Bloom, Sara

The Hearing Journal. 54(9):21-22,25-26,28, September 2001.

With the International Hearing Society preparing for its Golden Anniversary Convention, some members discuss the challenges and opportunities that lie ahead for the hearing instrument specialist.

Are your marketing efforts paying off? Tracking is the way to find out

Bloom, Sara

The Hearing Journal. 54(7):27-35, July 2001.

We often hear that “it pays to advertise.” Certainly advertising and other types of marketing are often crucial to the success of a business, including a hearing healthcare practice. However, marketing that is ineffective is a waste of time and money. Only by measuring the results can hearing professionals be sure if they are making good marketing decisions. This cover story explains how to “track” your marketing efforts and how to use the data you collect.

Dispensers discuss experiences with, views on starter and disposable hearing aids

Bloom, Sara

The Hearing Journal. 54(5):21-22,24,26-27, May 2001.

Some new types of products have been introduced in recent years with the goal of reaching consumers who do not feel ready for conventional hearing aids. An early look at how dispensers and their patients are responding to these devices.