ESTEEMED AUDIOLOGIST DR. ROBERT TRAYNOR JOINS PIVOT HEARING
Robert Traynor, EdD, MBA, the CEO and an audiologist at Audiology Associates of Greely in Colorado, has joined Pivot Hearing as a private practice consultant. Dr. Traynor is a great thinker with decades of practical experience, said Bill Diles, the founder of Pivot Hearing. “He keeps current on the latest research in the field of audiology and offers private practice owners practical ways to apply new thinking and effective differentiated services that improve the lives of our patients,” he said. Dr. Traynor has owned a private practice for 45 years, and has widely lectured on most aspects of audiology, including practice management, in the country and abroad. He currently teaches practice management to audiologists as an adjunct professor at three universities. As an academic and industry consultant in private practice, Dr. Traynor was named a fellow of the National Academies of Practice in 2017, awarded the 2014 Lifetime Achievement Award by the Colorado Academy of Audiology, and recognized as a 2018 Distinguished Alum by the University of Northern Colorado.
AuDSTANDARD OFFERS ONLINE MARKETING OPPORTUNITIES TO MEMBERS THROUGH NEW PARTNERSHIP
AuDStandard is partnering with Hearing Tracker exclusively to extend the online marketing platform's services to its members, boosting member clinics’ online visibility and helping them generate new patient leads. AuDStandard members have access to the featured clinic listing on Hearing Tracker's website and direct leads from Hearing Tracker's product advertising program under this new partnership. They can benefit from clinic visibility through local ads and a direct link to the practice website for improved SEO. Hearing Tracker will provide AuDStandard members with weekly analytics on their clinic listing and exclusive access to their Inner Circle Marketing Forum. In return, AuDStandard offers exclusive discounted pricing to Hearing Tracker's Inner Circle members. Partnering with Hearing Tracker puts two independently owned and brand agnostic entities together to give mutual members a competitive advantage in their respective markets, said Tucker Worster, the CEO of AuDStandard.
AUDIOSCAN LAUNCHES ENHANCED VERIFICATION FEATURES IN PROBEGUIDE FOR VERIFIT2 AND AXIOM
Audioscan has introduced a new precision tube placement tool, ProbeGUIDE, for the Verifit2 and Axiom verification systems. Developed using machine learning, ProbeGUIDE continuously tracks the probe tube tip in real time to ensure hearing aid placement near the eardrum. This software update features SII target ranges in DSL adult fittings that can help clinicians evaluate fittings and counsel patients and high-definition Speechmap graphics for clean screen overlays and printouts. The automated fit-to-target tool VerifitLINK now performs simultaneous binaural measurements when used with the latest partnered fitting software. MaxTMspl can now also be set from partnered fitting software when using VerifitLINK, ensuring that aided responses do not exceed a predetermined sound pressure level at the eardrum during automated real ear measurement. Verifit2 and Axiom users can get ProbeGUIDE by downloading the free 2019.2 software update.
BLUEPRINT SOLUTIONS CELEBRATES 10 YEARS IN THE UNITED STATES
Blueprint Solutions is commemorating its 10th anniversary of operations in the United States. The clinic management software company, founded in Toronto, Canada, opened its U.S. headquarters in Eden Prairie, MN, in 2009. Since then, Blueprint Solutions has been providing its cloud-based office management software, Blueprint OMS, to a steadily growing number of hearing health care professionals in North America and around the world. Over the past 10 years, Blueprint Solutions has been providing a highly customizable, efficient, and user-friendly office management system, said Henrik Nielsen, the company's president. “Our users are backed by our industry-leading support and training team ensuring that they always get the most out of Blueprint OMS,” he said. Bridget Fritzke, the director of sales at Blueprint Solutions, added that they are honored to serve over 11,000 hearing professionals in 17 countries. “We deliver a solution that is continually improving in response to our customers’ changing needs, and in doing so, we've built a stable, growing organization which has come to be a trusted and dependable long-term partner for our customers,” she said.