AGING AND NEW PRODUCTS TO INCREASE DEMAND FOR SMART HEARING AIDS
The high incidence of hearing loss, approval and launches of new hearing aid products, and increasing demand for wireless and smart hearing aids are expected to be the major growth drivers of the hearing aid market over the next few years, according to a new report by ResearchandMarkets.com (http://bit.ly/34x3Gjk). The sensorineural hearing loss segment is the major revenue contributor to the global hearing aids market due to the growing incidence of this type of hearing loss. The conductive hearing loss segment is also growing because of a higher incidence of this disorder, and favorable government initiatives as well as increasing awareness will have a further positive impact on its growth. The forecast report covering the period of 2019-2024 also predicts that the growth of BTE hearing aids will slow down while that of RIC ones will be greater than other hearing aid categories. The rising incidence of hearing loss in the adult and pediatric populations will also boost the demand for ITE hearing amplifiers. The report also found that the hearing aid distribution system is witnessing a shift from specialized medical retail stores to multiline and online retailers. Retailers are the major distributors for hearing aids, and are likely to dominate the market in the coming years.
GN HEARING INTRODUCES NEW CUSTOM HEARING AIDS
GN Hearing has launched a suite of custom hearing aids for their ReSound LiNX Quattro model, which can be tailored to individual hearing needs, ear shapes, sizes, structures, and even style preference. The custom-made ReSound LiNX Quattro hearing aids come in a wide range of options, including completely-in-canal, in-the-canal, in-the-ear, and mic-in-helix, and five skin tone colors. Made with a 3D scanner and advanced personalized modeling, the custom Resound LiNX Quattro hearing aids are created to fit discreetly in the user's ear, and can use the ear anatomy to collect sounds the way nature intended. For instance, it's possible for custom hearing aids to monitor the user's sound environment and automatically switch to the most natural settings for different sounds. Users can focus on a specific sound while still being aware of the other sounds around them. The Resound LiNX Quattro can also stream sound directly from an iPhone and Android devices. GN's Resound LiNX 3D hearing aids are also available as custom-made hearing aids.
OTICON RELEASES NEW HEARING AIDS FOR SEVERE-TO-PROFOUND HEARING LOSS AND SINGLE-SIDED DEAFNESS
Oticon has introduced Oticon Xceed and Xceed Play hearing aids designed for children and adults with severe-to-profound hearing loss, as well as Oticon CROS for those with single-sided deafness. The Xceed and Xceed Play hearing aids scan the wearer's surroundings to support how the brain naturally makes sense of sound. They analyze sounds from all directions, distinguish between speech and background noise, and enable wearers to identify where sounds are coming from. This feature makes these hearing aids unique because traditional hearing aids for severe-to-profound hearing loss typically focus on one speaker at a time while suppressing everything else as background noise, said Gary Rosenblum, the president of Oticon. “But background noise contains important cues and speech details that, when removed, make it difficult and tiring to follow a conversation,” he said. Oticon CROS, on the other hand, tailored to address the challenges of sing-sided deafness, consists of a microphone that picks up sound from the wearer's poorer ear and delivers it to the receiver on his or her better ear. Equipped with the TwinLink technology, Oticon CROS also allows direct audio streaming.