SONOVA ACQUIRES AUDIONOVA TO EXPAND ITS RETAIL NETWORK
Sonova (http://www.sonova.com/en), a Switzerland-based hearing aid maker, acquired Dutch hearing aid retailer AudioNova for 830 million euros ($953 million), adding AudioNova's 1,300 stores in eight European countries to the company's portfolio. The merger significantly expanded Sonova's footprint in both the European and global hearing aid markets by establishing a retail service network of over 2,580 stores in 12 countries and over 3,300 stores worldwide.
ACI ALLIANCE PUBLISHES NEW WEB GUIDE ON COCHLEAR IMPLANT
ACI Alliance (http://www.acialliance.org/) published a new online step-by-step guide for consumers and hearing professionals on the cochlear implant process. This free web guide, which is available on the organization's website, discusses in basic terminology what to expect before, during, and after cochlear implant surgery. It also provides additional links to scientific research and educational materials on the procedure. It is intended to be a resource not only for potential recipients and audiologists but also for those who may be advising patients on cochlear implant surgery, including non-cochlear physicians, educators, therapists, and early interventionists.
INSURANCE COVERAGE HAS BEEN EXPANDED FOR COCHLEAR IMPLANT
The Cochlear Nucleus Hybrid Implant System (www.cochlear.com/us) will now be covered by Anthem, a Blue Cross and Blue Shield (BCBS) franchise holder, and six other independent BCBS plans: BCBS of Arizona, Horizon BCBS of New Jersey, BCBS of Alabama, BCBS of Kansas, BCBS of North Carolina and Blue Shield of California. This is in addition to the Hybrid System's existing coverage by Aetna, TRICARE and Federal Employees Health Benefits (FEHB) Program. Broader insurance coverage means greater access to cochlear implant products. With broader insurance coverage for Cochlear products, more than 90 million people in the U.S. now have access to all cochlear implant options in the market.
HYPERSOUND CLEAR 500P GETS TINNITUS RELIEF UPGRADE
Turtle Beach (www.turtlebeach.com) added a new FDA-approved Tinnitus relief feature to its HyperSound Clear 500P home entertainment system. The new Tinnitus add-on offers a choice of nine sounds, including steam, rain, wind, fan, shower, forest, waves, white, and brown noises. These can be delivered to a person with tinnitus through a beam of audio in the air to ease the “ringing in the ears” sound. The feature is designed to relieve people with tinnitus from the discomfort from the common treatment method of wearing audio devices on their heads to listen to sounds that cancel out the ringing.