Transform your audiology practice and your profession at the 2013 Academy of Doctors of Audiology Annual Convention, which will be held Nov. 7-10 in Bonita Springs, FL. This year's theme depicts audiologists as super-hear-oes, with every session selected to help take practices from ordinary to extraordinary.
The regular program kicks off the afternoon of Thursday, Nov. 7, with a transformative session on “Missed Opportunities in the Adoption of Hearing Aids.” Speaker Amyn M. Amlani, PhD, associate professor in the Department of Speech and Hearing Sciences at the University of North Texas, will analyze pricing strategy, advertising, and service delivery using economic and marketing principles to provide strategies for practice growth.
Friday will feature Curtis Alcock's keynote session on “How to Create a New Social Norm for Hearing,” which will provide participants with tools they can use to change societal attitudes toward hearing loss and increase hearing aid adoption. Mr. Alcock is founder of Audira, a web-based think tank on hearing care.
The conference will also include 25 concurrent sessions built into four tracks:
- Track 1: Amplification, Rehabilitation, and Other Super Powers.
- Track 2: KAPOW—Hard-Hitting Business Strategies that Work.
- Track 3: Great Krypton—Colossal Clinical Capers.
- Track 4: Truth, Justice, and the Audiology Way.
For the first time, ADA will offer four free three-hour workshops to close the convention, which are limited to the first 75 people in each class and can be selected during the registration process:
- The Five Keys to Successful Vestibular Practice, with Richard Gans, PhD, founder and executive director of the American Institute of Balance.
- A Practical Overview of Healthcare Ethics for Audiologists, with Chip Hahn, AuD, visiting assistant professor at Miami University.
- Increasing the Profit of Your Practice, with Thomas Goyne, AuD, practice development consultant for Oracle Hearing Group.
- Risk and Reward: The Art and Science of Buying or Selling a Private Practice, with Craig Castelli, managing director of Bridge Ventures.
NETWORKING ACTIVITIES AND SPECIAL EVENTS
Oftentimes the most profound knowledge is acquired outside of the classroom, which is why ADA has planned an array of networking activities and special events in addition to the formal seminars.
In the exhibit hall, attendees will discover the latest product and service innovations to optimize their practices and enjoy opportunities to socialize with friends and colleagues.
For those considering buying or selling a practice, the society partnered with Bridge Ventures and Mr. Castelli to offer expert advice. There is a limited number of private 30-minute appointments available, which can be reserved by calling ADA Executive Director Stephanie Czuhajewski at 866-493-5544.
On Saturday, convention attendees will get down to business early in the morning at the live ADA Student Business Plan Competition. Five finalists will present their final business plans, and the grand prize winner/team will walk away with a $5,000 cash grant.
PROMOTING ‘AUDVOCACY’ EFFORTS
The ADA convention will provide several venues for engaging in advocacy, such as a complimentary workshop Thursday afternoon. ADA President Nancy Green, AuD, will deliver the state of the academy address on Friday morning. The advocacy events will culminate with the 18x18 reception on Saturday, Nov. 9—a celebration and update on the campaign to achieve limited-license physician status for audiologists, direct access, and expanded audiology benefits under Medicare.
Visit audiologist.org to register for “Great Transformations” and take your practice and profession from ordinary to extraordinary. First-time attendees can receive a discounted registration rate by downloading a voucher on the website.© 2013 by Lippincott Williams & Wilkins, Inc.