The real issue with HEARx's “Lifetime of Hearing Guarantee” is not whether it is good for the future of the profession. The issue is whether the consumer is being misled.
HEARx promised that you “will never need to buy another hearing aid—ever.” It is one thing to provide the consumer with a free software upgrade on hearing aids. Hearing aids, even digital instruments, do not last forever. Is a company that has lost more than $70 million over the past 10 years going to be in a position to provide free replacement hearing aids to consumers over the next several decades? While this strategy may provide some much-needed short-term cash infusion to the business, where is the assurance that HEARx will be able to provide these customers with their “Lifetime of Hearing”?
FREDERICK A. RAHE, AuD
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