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ON HEARX GUARANTEE

RAHE, FREDERICK A. AuD

doi: 10.1097/01.HJ.0000293164.70079.79
Letters to the Editor

Plantation, FL

    The real issue with HEARx's “Lifetime of Hearing Guarantee” is not whether it is good for the future of the profession. The issue is whether the consumer is being misled.

    HEARx promised that you “will never need to buy another hearing aid—ever.” It is one thing to provide the consumer with a free software upgrade on hearing aids. Hearing aids, even digital instruments, do not last forever. Is a company that has lost more than $70 million over the past 10 years going to be in a position to provide free replacement hearing aids to consumers over the next several decades? While this strategy may provide some much-needed short-term cash infusion to the business, where is the assurance that HEARx will be able to provide these customers with their “Lifetime of Hearing”?

    FREDERICK A. RAHE, AuD

    Plantation, FL

    Section Description

    You are invited to share your views with the readers of The Hearing Journal. Please write to our Letters department expressing your opinion either about the Journal, a particular article, or any topic of significanceto hearing professionals. Preference will be given to letters that are brief (no more than 200 words) and make aclear point. Write to The Hearing Journal, 2124 Broadway, Suite 108, New York, NY 10023, fax (212) 595-9214, or e-mail dkirkwoo@lww.com.

    © 2001 Lippincott Williams & Wilkins, Inc.