Original Article: PDF OnlyCreativity and qualityde Bono, EdwardAuthor Information Edward de Bono was a Rhodes Scholar at Oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard. He holds degrees in medicine and in psychology. He has written 45 books, with translations into 2 7 languages. He is regarded by many as the leading world authority in the field of creative and conceptual thinking. He is the founder of the International Creative Forum, which has as members many of the leading corporations in the world. He also runs the largest program in the world for the direct teaching of thinking as a school subject. His instruction in thinking has been sought by IBM, DuPont, Prudential, Merck, Nestle, and others. He has been invited to lecture in 45 countries. Quality Management in Health Care: Spring 1994 - Volume 2 - Issue 3 - p 1-4 Buy Abstract Edward de Bono's work helped shatter the theory that creativity is a talent possessed only by a gifted few who can see beyond current paradigms. His seminal work in The Mechanism of the Mind and later in Lateral Thinking established the theory that creativity is a skill that can be developed and enhanced through structured training and teaching. The editors of QMHC invited Dr. de Bono to share his thoughts on the relationship between creativity and quality. In this essay, he presents his views on possible limitations of traditional quality improvement thinking and demonstrates the importance that creativity plays in enhancing quality improvement efforts. ©1994Aspen Publishers, Inc.