Original Article: PDF OnlyCreating, improving, and innovatingMurdock, MarianneAuthor Information Marianne Murdock, Ph.D., C.Q.E., is Director of Systems and Quality Engineering and Instructor, Department of Internal Medicine at the University of Virginia Health Sciences Center, Charlottesville, Virginia. She is 1993–1994 Chairman of the Health Care Division of the American Society for Quality Control. Quality Management in Health Care: Spring 1994 - Volume 2 - Issue 3 - p 56-61 Buy Abstract Technological innovations have fundamentally changed the science and practice of medicine. Increased awareness of the need to enhance processes and systems supporting delivery of safe, accessible, affordable health care has sparked an interest in creativity and innovation as essential skills in quality management. This article considers four points regarding the role of creativity and innovation in health care quality management: Creativity and innovation are essential skills in improving and enhancing health care processes and health care delivery systems; creativity is a personal characteristic that can be enhanced; innovation, the legacy of creativity, begins with values-centered design; and innovations emerge in many sizes and forms. ©1994Aspen Publishers, Inc.