Greg Dennis, BA, BJ, is a communications consultant and brand journalist based in Toronto, Ontario, Canada. Greg's professional background includes high-profile communications positions in the public–private sector. He is also an award-winning television producer and digital media leader. You can find Greg on Twitter and LinkedIn (Web site: http://about.me/gregdennis).
Address correspondence to Greg Dennis, BA, BJ, GD Communications, 8 Whitebirch Road, Toronto, Ontario, Canada. M1N-3A6 (e-mail: email@example.com).
The author has written this article with strict ethical adherence.
The author reports no conflicts of interest.