How will YOU Face the Case?
To engage readers around plastic surgery case reports from around the globe and enact the mission of PRS Global Open, we challenge surgeons and residents to "Face the Case" on Facebook, Twitter, and Instagram.
First, we post video of one of our international Resident Ambassadors presenting the patient and problems from a PRS Global Open case report. They then present two treatment options. Using comments on Instagram and Facebook and polls on Twitter and Instagram Stories, readers vote on how they’d proceed.
Following the vote, we post video of an Associate Editor or other global plasic surgery expert discussing the poll results, how they’d treat the patient, and what the authors ultimately did. Our International hosts and guests help us tap into the global plastic surgery network on social media.
A final video combining the presentation, polling, and analysis links to the paper; a fitting conclusion to this interactive, multi-media campaign utilizing social media to encourage engagement and discussion around plastic surgery case reports, which in helps us meet our mission statement: improving plastic surgery education article-by-article. A collection of these wrap-up videos are paired with their respective case reports in this collection.
#PRSGlobalOpen #FaceTheCase #PlasticSurgery
This new initiative has won several awards:
2018 ASHPE (American Society of Healthcare Publication Editors) GOLD Award for Best Use of Social Media
2019 APEX Award of Excellence for Social Media- Special Purpose
2020 APEX Award of Excellence for Social Media- Special Purpose
2020 Folio: Eddie and Ozzie Award WINNER for Social Media/Online Community