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Expanding Into the Digital Age

Adams, Anthony J.

Optometry and Vision Science: October 2012 - Volume 89 - Issue 10 - p 1433
doi: 10.1097/OPX.0b013e3182706190

Editor-in-Chief Berkeley, California

This month, Optometry and Vision Science (OVS) proudly begins its regular monthly expansion with the introduction of a whole new section on Clinical Communication.

In this section, each month you will find Clinical Cases, Clinical Perspectives, and Clinical Commentary articles. In 2013, we will also introduce a Video Corner component to bring both the best of available video sites for clinicians to access and actual clinical videos submitted by authors and peer reviewed by our Editorial team. As part of the Clinical Communication section, you will find “take home” clinical messages (“Clinical Pearls”) on each article, provided by our Clinical Editor and current OVS Editorial Board member, Larry Alexander, OD, FAAO. Larry brings an impressive clinical experience to this task and has energetically embraced the challenge to shepherd this new OVS section.

To provide the best of clinical articles, with full color and video clips at no cost to our clinician authors, we will introduce the Abstracts and Clinical Pearls in the printed copy, and the accompanying full articles in color along with the videos will be on the journal website. An excellent example of the way the online-only digital content can enrich Clinical Cases can be found this month in an article by Mark Swanson, OD, FAAO; Mark nicely presents a clinical case, accompanied by video that illustrates how important it is to assess cognitive impairment in decisions on medical intervention—in this case, the decision for cataract surgery. Take a look.

At the same time, we are taking advantage of this online-only opportunity by also publishing our Clinical and Technical Reports, Correspondence, Book Reviews (overseen by two new Book Review Editors), the News and New Products, and the Calendar as online-only components of the regular OVS monthly issues.

I am excited about this expansion with its richer online presence. Also launching this month with the October issue is an iPad app version of the journal. The journal iPad app can be downloaded for free from the OVS website (or from iTunes by searching for Optometry and Vision Science). In a few minutes, readers can download a full issue onto an iPad and view all the articles, including video SDC material, so it can be viewed on an iPad while traveling to the office, on vacation, or even at the beach–no Internet needed. Our Publisher and the Academy will demo this iPad application at the Phoenix meeting this month, and more information can be found on the journal website. All AAO members and journal subscribers will have access to the iPad app as part of their journal subscription. I am very excited that this new iPad application will enrich our readers' experience and provide them with greater flexibility. In the past, and with our computers, we could only download individual articles for later viewing. Imagine this new possibility to turn the pages through the entire monthly issue and also take advantage of all the additional features that digital formats allow.



Perhaps, you just got a good idea of what holiday gift you now want!

Finally, I invite you to attend the OVS Course: “OVS Presents: Ocular Disease: The Revolution in Clinical Imaging in the Eye.” The course is in its seventh year, each time with a different topic, but always concisely targeting the clinical implications of OVS publications, presented by those who did the research or were Guest Editors for the Feature Issue on that topic. This year, we are following up on the huge 300-page May 2012 OVS Feature Issue “Imaging and Measurement in the Eye: Now and Ahead.”

This is a great time to be involved with OVS for our Editorial Board, our Academy Board members, our authors, and particularly for our readers.

See you in Phoenix!

Anthony J. Adams


Berkeley, California

© 2012 American Academy of Optometry