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Thursday, March 20, 2014

No More Hyphen in Sloan Kettering!

Memorial Sloan Kettering Cancer Center (MSKCC) has dropped the hyphen that had been in its name (“Memorial Sloan-Kettering Cancer Center”). The overall look of the logo has also been updated.


Avice Meehan, MSKCC’s Chief Communications Officer, explained in an interview that the simplified design is better suited for web and digital communications, but still keeps the same elements the institution has had as part of its visual identity since its founding in 1884.


She noted, though, that the hyphen has actually “come and gone over the years,” and was not part of the name when the cancer center moved to its current location on York Avenue on the East Side of Manhattan in 1939.


The new logo took effect earlier this year, but will continue to be rolled out over the next two years to complete updates to all of the institution’s signage, stationery, and print materials, Meehan said.


The most recent version of the logo before the change: