Targeted Marketing Therapy

The prescription to help oncologists understand and use marketing, social media and more.

Friday, March 4, 2011

The Only 'Hall Pass' for Missing Out on Social Media

My last few posts had a heavy focus on social media and its importance to the oncology profession, as well as the greater healthcare community.  Clearly there’s something that everyone can learn from social media -- hence, why every stakeholder group in healthcare is getting involved – physicians, nurses, administrators, patients, analysts, investors, researchers, futurists, and more.


There’s one group, however, that gets a pass if you don’t get involved in social: This CNN article reports on a recent study that finds the amygdala appears to be larger in people who have larger and more complex social networks.  While it’s a small study and it is inconclusive as to causation, it does show clear correlation between amygdala size and social network size and complexity.


Previous to reading this research, I had an expectation that everyone in healthcare needs to be involved in social.  Yet due to this finding, I’ve decided to provide a hall pass to those with smaller amygdalae.  If there’s a physical reason that prevents someone from embracing and interacting with a large social network, who am I to argue with that science?  And who knew that participation in social media would become evidence-based?


To get this hall pass from me, all you need to do is provide the results of a brain scan to show your amygdala is small in proportion to the size of other peoples’ amygdalae.


Absent, though of evidence of the results of a brain scan, everyone should become involved in social media as a means to share information and enhance learning.


Right now is as good a time as ever to start!