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iPad Exclusive: Video—Recruiting for ACS's CPS-3

doi: 10.1097/01.COT.0000432330.59977.11
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Recruiting for ACS's CPS-3: The Reality of Engaging Local Communities for Research

What does it really take to get grassroots recruitment off the ground for an epidemiological study? Watch a video on the iPad edition of this issue, which depicts the difficulties faced by the Bronx, N.Y., office of the American Cancer Society while recruiting for Cancer Prevention Study 3 (, the Society's 20-year longitudinal study. In contrast to CPS-1 and CPS-2, this study also includes blood draws from each participant to look for possible genetic predispositions to cancer.

ACS staff in the Bronx struggled with outreach and limited resources—a particular concern because the Bronx is an important area for minority recruitment. Looking to enroll 300,000 Americans by December 2013, local ACS offices have had to think creatively to engage communities and encourage participation.

Hurricane Sandy also complicated the efforts: Recruitment events had to be rescheduled from October to March, and 75 percent of the people who had originally agreed to participate in the study dropped out.

Now, although things are going well, it is not a foregone conclusion that the study will meet its enrollment goal.

The video was created by Alexa C. Kurzius and Lily Hay Newman, science journalism graduate students at New York University.

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© 2013 by Lippincott Williams & Wilkins, Inc.
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