Food, Nutrition, and SustainabilityIncentivizing Fruits and Vegetables in the Farm BillWiese, Gretchen N. MS, RD; Ramakrishnan, Monica MSc, BS; Clark, Camille BS; Savaiano, Dennis PhDAuthor Information Gretchen N. Wiese, MS, RD, is a renal dietitian, Fresenius, Indianapolis, Indiana. Monica Ramakrishnan, MSc, BSc, is a research assistant and doctoral student, Department of Nutrition Science, Purdue University, West Lafayette, Indiana. Camille Clark, BS, is a masters student in the Public Health Program, Purdue University, West Lafayette, Indiana. Dennis Savaiano, PhD, is the Virginia Claypool Meredith Professor of Nutrition Policy, Department of Nutrition Science, Purdue University, West Lafayette, Indiana. The authors have no conflicts of interest to disclose. Correspondence: Dennis Savaiano, PhD, Purdue University, 700 W State St, Room #204, West Lafayette, IN 47907 (email@example.com). Nutrition Today: 7/8 2020 - Volume 55 - Issue 4 - p 168-173 doi: 10.1097/NT.0000000000000423 Buy Metrics Abstract Almost all US adults fail to consume the 5 servings of fruit and vegetables recommended by the Dietary Guidelines for Americans, with those living near or below the poverty line consuming even less. Fruit and vegetable producers, and consumers participating in nutrition assistance programs are supported in the 2018 Farm Bill. We discuss current and potential strategies that reduce barriers for both consumers and producers in the Farm Bill. We argue that future Farm Bills should further incentivize the production and consumption of fruits and vegetables by increasing (1) support for nutrition assistance programs, (2) funding research that focuses on specialty crops, and (3) specialty crop insurance. Copyright © 2020 Wolters Kluwer Health, Inc. All rights reserved.