We developed a 6-week social media campaign using the Nutrition Education DESIGN Procedure to heighten awareness of the need to reduce consumption of high-fat and high-sugar, or “energy-dense,” foods among young women. Between 1 and 3 posts were published each week over 6 weeks, and results suggest that such social marketing approaches can successfully reach target populations.
Rachel Paul, PhD, RD, CDN, is the founder of Rachel Paul Nutrition, LLC.
Hersh B. Luesse, PhD, is a founding partner and research, evaluation, and strategy consultant at 8RES Consulting.
Kate Burt, PhD, RD, is an Assistant Professor at Lehman College, City University of New York in the Department of Health Sciences.
Lucy Hopkins, BA, is a public relations postgraduate student at Humber College.
Isobel Contento, PhD, is the Mary Swartz Rose Professor of Nutrition and Education and Coordinator of the Program in Nutrition in the Department of Health & Behavior Studies at Teachers College, Columbia University.
Robert Fullilove, EdD, is a professor of Sociomedical Sciences and is the associate dean of Community and Minority Affairs at Columbia University Medical Center.
Correspondence: Rachel Paul, PhD, RD, CDN (firstname.lastname@example.org).