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Changing Dynamics in Science and Communications

McBurney, Michael I. PhD

doi: 10.1097/NT.0b013e31823947be
Nutritions and Communications

This article considers the impact of social media and electronic publishing on the scientific and journalistic communities. It reviews the concept and definition of news embargoes and gives a brief history of open-access publishing. Two case studies are presented to emphasize changing science-to-media and science-to-science communications in an environment increasingly dominated by electronic communications and social networking. It discusses the potential impact of these changes on professional societies and the importance of modernizing the policies of professional societies regarding electronic communications.

A scientist with a deep interest in nutrition communications shares some concerns

Dr Michael I. McBurney, PhD, is head of Scientific Affairs at DSM Nutritional Products, Inc, and adjunct professor in the Friedman School of Nutrition Science and Policy at Tufts University.

The opinions expressed in this article are Dr McBurney’s and not necessarily those of his employer, DSM Nutritional Products.

Sources of Support: The author is an employee of DSM Nutritional Products, Inc.

Conflicts of Interest: The author is employed by DSM, serves as chair of the Publications Management Committee for the American Society of Nutrition, and is on the editorial board for Nutrition Today®.

Correspondence: Michael I. McBurney, PhD, 45 Waterview Blvd, DSM Nutritional Products, Inc, Parsippany, NJ 07054 (

© 2011 Lippincott Williams & Wilkins, Inc.