Kessler, Theresa A., PhD, RN, ACNS-BC, CNE; Kurtz, Christine P., DNP, RN, PMHCNS-BC, CNE
March/April 2019, Volume 44, Issue 2;
The college years are a time of transition in which students experiment with behaviors including use of alcohol. Using a nursing student-faculty collaborative model, students evaluate a mass media campaign with social norming messages and education to influence the drinking culture on a college campus. Students observed the mass media messages, with 81.9% viewing posters. A significant decrease in binge drinking was reported. The mass media campaign, led by nursing students and faculty, was effective at influencing the drinking culture on a college campus.