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Influencing the Binge-Drinking Culture on a College Campus

Kessler, Theresa A., PhD, RN, ACNS-BC, CNE; Kurtz, Christine P., DNP, RN, PMHCNS-BC, CNE

doi: 10.1097/NNE.0000000000000559
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Background The college years are a time of transition in which students experiment with behaviors including use of alcohol. Nursing students can be instrumental in supporting positive health behaviors and influencing the drinking culture.

Purpose This article describes the findings of a collaborative nursing student-faculty research project about alcohol use with a focus on binge drinking.

Methods Using a nursing student-faculty collaborative model, a longitudinal design was used to evaluate a mass media campaign with social norming messages and education to influence the drinking culture on a college campus.

Results Students in Greek life and athletics engaged in binge drinking significantly more than other students. Students observed the mass media messages, with 81.9% viewing posters. A significant decrease in binge drinking was reported.

Conclusions The nursing student-faculty team implemented a mass media campaign, which was effective at influencing the drinking culture on a college campus.

Author Affiliations: Professor and Kreft Endowed Chair (Dr Kessler) and Associate Professor (Dr Kurtz), College of Nursing and Health Professions, Valparaiso University, Indiana.

Research funding was received from the Robert and Brenda Good Grant and Kreft Endowment at Valparaiso University.

The authors declare no conflicts of interest.

Correspondence: Dr Kessler, College of Nursing and Health Professions, Valparaiso University, 836 LaPorte Ave, Valparaiso, IN 46383 (Terry.kessler@valpo.edu).

Supplemental digital content is available for this article. Direct URL citations appear in the printed text and are provided in the HTML and PDF versions of this article on the journal’s Web site (www.nurseeducatoronline.com).

Accepted for publication: April 21, 2018

Published ahead of print: July 13, 2018

Cite this article as: Kessler TA, Kurtz CP. Influencing the binge-drinking culture on a college campus. Nurse Educ. 2019;44(2):106-111. doi: 10.1097/NNE.0000000000000559

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