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Social Marketing Campaigns as a Teaching Strategy for Health Promotion

Unterseher, Lindsey

doi: 10.1097/01.NEP.0000000000000352

Current nursing students are more technologically adept than past generations; they are accustomed to using technology in their everyday life. Proficiency in technology is a major asset, and as such, nursing education should provide for opportunities with technology that will support future practice. This article reports on a group project effectively used to capitalize on this skill while encouraging active engagement in learning about health promotion. Student groups created a social marketing campaign consisting of a summary of their campaign, one infogram, and one 30-second video focused on a topic area from Healthy People 2020.

About the Author Lindsey Unterseher, MS, RN, is an assistant professor of practice, North Dakota State University College of Pharmacy Nursing and Allied Sciences, Nursing at Sanford Health, Bismarck, North Dakota. For more information write to her at

The author has declared no conflict of interest.

Supplemental digital content is available for this article. Direct URL citations appear in the printed text and are provided in the HTML and PDF versions of this article on the journal’s website (

Online date: July 10, 2018

© 2019 Lippincott Williams & Wilkins, Inc.
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