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Future Proofing

The Nursing Now Campaign

Adams, Elizabeth, MSc, Dip (Stats), Dip (Phy & Chem), Dip (Counselling), Dip (Mgt), BNS (Hons), Cert (ODN), RGN, FFNMRCSI

Nursing Administration Quarterly: January/March 2019 - Volume 43 - Issue 1 - p 5–9
doi: 10.1097/NAQ.0000000000000334
News From the Front

In many Western democracies, nursing consumes a comparatively large proportion of the health service budget and delivers the highest proportion of direct patient care. Therefore, identifying and representing the contribution of nurses to clinical effectiveness as well as the wider social benefit to populations and the economy is crucial. Predictive models on health and social care requirements for the next quarter of a century report a staggering shift in population age, multimorbidity, and complexity of need. This is leading to the widespread realization that change is needed to ensure that health care throughout the world meets the emerging needs of humankind. Currently, 97% of health budgets are spent on treatment, while only 3% are invested in prevention. Targeted initiatives that redistribute a higher proportion of national health policy budgets to the prevention of disease offer opportunities for nurses to address gaps in service provision. Nursing Now is a campaign focused on raising the status and profile of nursing globally while maximizing the contribution that nurses make to the health and well-being of individuals and communities. Nursing Now is a 3-year campaign, launched in 2018. The campaign has a very clear strategic goal to position nursing to optimize the profession's potential to fully contribute and make a real difference to the health of the global population.

Curtin University, Bentley, Australia; and University College Dublin, Dublin City University, and Royal College of Surgeons in Ireland, Dublin, Ireland.

Correspondence: Elizabeth Adams, MSc, Dip (Stats), Dip (Phy & Chem), Dip (Counselling), Dip (Mgt), BNS (Hons), Cert (ODN), RGN, FFNMRCSI, Ireland (

Nursing Now is run by a campaign board made up of nurses and nonnurses from 16 different countries. The Global Board is co-chaired by Lord Nigel Crisp, Co-Chair, UK All Party Parliamentary Group on Global Health, Mary Watkins, Visiting Professor, Kings College London; Crossbench Member, UK House of Lords, and Professor Sheila Tlou Co-Chair of the Global HIV Prevention Coalition. The campaign is a program of the Burdett Trust for Nursing.

The author declares no conflicts of interest.

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