ONGOING COLUMNS: BreastfeedingThe New Baby Friendly Hospital Initiative GuidelinesSpatz, Diane L. PhD, RN-BC, FAAN Author Information Dr. Spatz is a Professor of Perinatal Nursing and the Helen M. Shearer Professor of Nutrition at the University of Pennsylvania. She holds a joint appointment with the Children's Hospital of Philadelphia (CHOP) where she is a nurse researcher, director of the lactation program, and clinical coordinator of CHOP's Mothers' Milk Bank. Dr. Spatz can be reached via e-mail at [email protected] The author declares no conflicts of interest. MCN, The American Journal of Maternal/Child Nursing 43(6):p 350, November/December 2018. | DOI: 10.1097/NMC.0000000000000483 Buy Metrics In Brief The World Health Organization has promulgated new guidelines for the Baby Friendly Hospital Initiative. Our breastfeeding expert, Dr. Spatz, explains the changes and the status of the guidelines being adopted in the United States. Wolters Kluwer Health, Inc. All rights reserved.