A Message from the Editor-in-Chief
Today the Journal of Developmental & Behavioral Pediatrics publishes an article by Radesky and colleagues that demonstrates the alarmingly high rate of commercial advertising (much of which is developmentally inappropriate) encountered by young children when viewing apps on mobile and other electronic devices. Pediatricians, psychologists, educator, parents, and others who are interested in optimal child health and development should take note of this important study and its findings.
Please view the short video abstract by Dr. Radesky and lead author Melissa Meyer which describes the study and provides examples of how advertisers embed commercial advertising in apps used by young children as well as the full study published in JDBP.
Lee M. Pachter, DO