Hillcrest Advisory, Palo Alto, California (Mr Krackov); and Department of Public Administration and Policy, University at Albany-State University of New York, Albany, New York (Dr Martin).

Correspondence: Erika G. Martin, PhD, MPH, Department of Public Administration and Policy, University at Albany, 1400 Washington Ave, Milne 300E, Albany, NY 12222 ([email protected]).

Andy Krackov runs a consultancy, Hillcrest Advisory, to help social sector organizations better communicate with data. He was previously employed by Velir and LiveStories, and data products from both companies are provided in the manuscript as examples. The second author declares no conflicts of interest.