Examining the Impact of Public Service Announcements on Help Seeking and Stigma: Results of a Randomized Controlled TrialCorrigan, Patrick W. PsyD; Powell, Karina J. MS; Al-Khouja, Maya A.The Journal of Nervous and Mental Disease: November 2015 - Volume 203 - Issue 11 - p 836–842 doi: 10.1097/NMD.0000000000000376 Original Articles Buy Abstract Author InformationAuthors Article MetricsMetrics Health communication campaigns often seek to diminish stigma and promote care seeking, with public service announcements (PSAs) frequently prominent in these campaigns. One example is the Australian-based beyondblue campaign. As an alternative approach, campaigns may seek to reduce stigma by promoting stories of recovery. Participants completed measures of stigmatizing and empowering attitudes at pre-, post-, and 72-hour follow-up after being randomized to a PSA recovery-oriented video, treatable disease-oriented video (beyondblue), or control. When exposed to the recovery-oriented PSA, participants showed significant reduction in stigmatizing attitudes from pre- to posttest than beyondblue or the control group with the emergence of nonsignificant trends identified at follow-up. Findings suggest a recovery-oriented video leads to better change on measures of stigma and affirming attitudes than beyondblue. Despite the aforementioned findings, results failed to show either the recovery or beyondblue videos had a significant impact on intent to seek treatment. Illinois Institute of Technology, Chicago, IL. Send reprint requests to Patrick W. Corrigan, PsyD, 3424 S. State St., Chicago, IL 60616. E-mail: Corrigan@iit.edu. Copyright © 2015 Wolters Kluwer Health, Inc. All rights reserved.