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Video Messaging as an Innovative Practice for CNO Communication

Stone, Sherry, MSN, RN-BC; LaMotte Welch, Edgar, MPA, MCom; Hofler, Linda, PhD, RN, FACHE, NEA-BC

Journal of Nursing Administration: November 2018 - Volume 48 - Issue 11 - p 542–544
doi: 10.1097/NNA.0000000000000677
Departments: Spotlight on Leadership

In an effort to meet the challenge of facilitating communication between the chief nursing officer (CNO) and the nursing staff in a large academic medical center, an innovative approach was developed. Brainstorming with the Media Services Team, a plan was devised that created an avenue for sustained connection between the CNO and the nursing staff and a vehicle for staff to connect with one another: video segments known as Nurses Notebook.

Author Affiliations: Education Specialist, Nursing (Ms Stone); Manager of Media Services (Mr LaMotte Welch); Senior Vice President–Nurse Executive (Dr Hofler), Vidant Medical Center, Greenville, North Carolina.

The authors declare no conflict of interest.

Correspondence: Ms Stone, Vidant Medical Center, 2100 Stantonsburg Rd, Greenville, NC 27834 (sherry.stone@vidanthealth.com).

Supplemental digital content is available for this article. Direct URL citations appear in the printed text and are provided in the HTML and PDF versions of this article on the journal’s Web site (www.jonajournal.com).

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