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Video Messaging as an Innovative Practice for CNO Communication

Stone, Sherry, MSN, RN-BC; LaMotte Welch, Edgar, MPA, MCom; Hofler, Linda, PhD, RN, FACHE, NEA-BC

Journal of Nursing Administration: November 2018 - Volume 48 - Issue 11 - p 542–544
doi: 10.1097/NNA.0000000000000677
Departments: Spotlight on Leadership

In an effort to meet the challenge of facilitating communication between the chief nursing officer (CNO) and the nursing staff in a large academic medical center, an innovative approach was developed. Brainstorming with the Media Services Team, a plan was devised that created an avenue for sustained connection between the CNO and the nursing staff and a vehicle for staff to connect with one another: video segments known as Nurses Notebook.

Author Affiliations: Education Specialist, Nursing (Ms Stone); Manager of Media Services (Mr LaMotte Welch); Senior Vice President–Nurse Executive (Dr Hofler), Vidant Medical Center, Greenville, North Carolina.

The authors declare no conflict of interest.

Correspondence: Ms Stone, Vidant Medical Center, 2100 Stantonsburg Rd, Greenville, NC 27834 (

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