In an effort to meet the challenge of facilitating communication between the chief nursing officer (CNO) and the nursing staff in a large academic medical center, an innovative approach was developed. Brainstorming with the Media Services Team, a plan was devised that created an avenue for sustained connection between the CNO and the nursing staff and a vehicle for staff to connect with one another: video segments known as Nurses Notebook.
Author Affiliations: Education Specialist, Nursing (Ms Stone); Manager of Media Services (Mr LaMotte Welch); Senior Vice President–Nurse Executive (Dr Hofler), Vidant Medical Center, Greenville, North Carolina.
The authors declare no conflict of interest.
Correspondence: Ms Stone, Vidant Medical Center, 2100 Stantonsburg Rd, Greenville, NC 27834 (email@example.com).
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