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How Do Hospitals Represent the Image of Nursing on Their Web Sites?

Kasoff, Janet EdD, RN, BC, CNAA, CPHQ, CPHIMS

JONA: The Journal of Nursing Administration: February 2006 - Volume 36 - Issue 2 - p 73-78

The shortage of registered nurses is an impetus to market nursing services effectively and efficiently. During focus group sessions, the perceptions of registered nurses were obtained. The result was the development of specific criteria used to assess hospital Web sites. Magnet and nonmagnet hospital Web sites were evaluated using the nursing Web image assessment criteria. The author discusses the findings and their implications.

Author's affiliation: Director of Nursing Informatics/Special Projects, Montefiore Medical Center, Bronx, NY.

Correspondence: Montefiore Medical Center, 111 East 210th Street, Bronx, NY 10467 (

© 2006 Lippincott Williams & Wilkins, Inc.