ArticlesEmotional Intelligence The Most Potent Factor in the Success EquationStrickland, Donna MS, RN, CS Author Information Donna Strickland, MS, RN, CS, President and Queen of Everything, e-mail: [email protected], The People Connection, Ltd., Denver, Colorado. JONA: The Journal of Nursing Administration 30(3):p 112-117, March 2000. Buy Abstract Star performers can be differentiated from average ones by emotional intelligence. For jobs of all kinds, emotional intelligence is twice as important as a person's intelligence quotient and technical skills combined. Excellent performance by top-level managers adds directly to a company's "hard" results, such as increased profitability, lower costs, and improved customer retention. Those with high emotional intelligence enhance "softer" results by contributing to increased morale and motivation, greater cooperation, and lower turnover. The author discusses the five components of emotional intelligence, its role in facilitating organizational change, and ways to increase an organization's emotional intelligence. © 2000 Lippincott Williams & Wilkins, Inc.