Approaching Skin Cancer Education With a Clear Message: "Be Safe. Be SunAWARE."Barrow, Mary MillsJournal of the Dermatology Nurses' Association: September-October 2010 - Volume 2 - Issue 5 - p 209-213 doi: 10.1097/JDN.0b013e3181f50cf0 Feature Articles Abstract Author Information ABSTRACT The United States is experiencing an underrecognized epidemic of skin cancers. To slow the escalating numbers of diagnosed skin cancers and to help lower morbidity rates through early detection, one message that is easily understood and easy to remember should be used by all organizations concerned with public education about skin cancer prevention. "Be Safe. Be SunAWARE." was developed for an American audience to meet these goals. Mary Mills Barrow, BA, Executive Director, SunAWARE. SunAWARE is a nonprofit organization that advocates for skin cancer prevention and sun protection. M. M. Barrow does not benefit personally when the SunAWARE slogan is used or adopted. She was a cofounder of Coolibar, a sun-protective clothing company. She no longer works with the company. Correspondence concerning this article should be addressed to Mary Mills Barrow, SunAWARE, P.O. Box 296, Excelsior, MN 55331. E-mail: email@example.com © 2010 Lippincott Williams & Wilkins, Inc.