COLORECTAL CANCER—GETTING SCREENING BACK ON TRACK
The ongoing COVID-19 pandemic has disrupted nearly every element of life as we know it and routine health screenings are no exception. Globally, cancer is the second leading cause of death. For this reason, the World Gastroenterology Organisation (WGO) has selected Colorectal Cancer as the focus of the 2022 World Digestive Health Day campaign.
WGO will seek to raise awareness of Colorectal Cancer through its annual public advocacy and awareness campaign, World Digestive Health Day (WDHD). WDHD is celebrated each year on May 29th with associated events, activities, and initiatives throughout the world. WDHD will provide gastroenterologists, hepatologists, their patients, and the lay public with an understanding of the latest basic and clinical research in the screening, diagnosis, and treatment of Colorectal Cancer. This campaign will seek to inform physicians, pharmacists, allied health professionals, health care payers, and the public of the prevalence, risk factors, and causes of Colorectal Cancer. Further, we will ensure that we present an evidence-based and patient-centred approach to the diagnosis and treatment of Colorectal Cancer.
WGO’s task is supported by a Steering Committee with a global perspective. The Steering Committee provides expertise on Colorectal Cancer, guides the course of the campaign, and develops educational and training materials. In collaboration with WGO Member Societies, WGO Training Centers and Regional Affiliate Associations, the Steering Committee defines this global initiative and provides the resources to sustain the awareness efforts.
Through a multi-faceted campaign, WGO will provide messaging to the general public to assist in the understanding of the modification and reduction of risk factors, early diagnosis, screening, and treatment of Colorectal Cancer. In addition, WGO will develop information for health care professionals with an emphasis on health care professionals in low-resource, developing regions. Multiple informational pieces are planned and will be distributed worldwide, for patients and health care professionals. Through the WDHD 2022 campaign WGO looks forward to providing a better understanding and recognition of Colorectal Cancer. Your participation, through educating the public about the disease, encouraging participation in screening programs, and promoting healthy lifestyle, is crucial for the success of this campaign.
Please join us in ensuring its success.
Dr Aasma Shaukat, WDHD 2022 Co-Chair
Dr Michal Kaminski, WDHD 2022 Co-Chair
HOW TO GET INVOLVED
WGO invites you to start planning your WDHD 2022 event today! Although the official date of WDHD 2022 is May 29th, many events will take place throughout the year. We invite you to get involved in the campaign by creating exciting ways to advocate and raise awareness of colorectal cancer all year long. Take Action and celebrate in your respective communities. WGO is appreciative of all campaign participants and for your continued efforts to support the WDHD campaign. To learn more about WDHD 2022 today visit wdhd.worldgastroenterology.org.
- Host an academic conference or symposium featuring scientific programs, plenaries, poster presentations, or forums on Colorectal Cancer.
- Create a toolkit for health care professionals and the general public.
- Organize a public awareness campaign and disseminate campaign materials through blogs, podcasts, videos, and brochures.
- Create your own way to take action to support WDHD and share with us.
- Generate awareness by developing a social media campaign and use the hashtags #WDHD2022 and #ColorectalCancer #ColonCancer.
- Engage your local media with podcasts, public service announcements, press releases, radio advertisements, or TV interviews.
- Create your own way to celebrate WDHD and share with us.
JOIN THE WDHD CONVERSATION ON SOCIAL MEDIA
To join the conversation in support of WDHD 2022, snap, post, tweet, and share original photographs and videos of WDHD 2022 celebrations. Tag WGO on Facebook @WorldGastroOrg and Twitter @WorldGastroOrg, or mention us on Instagram @WorldGastroOrg, and be sure to include the hashtag #WDHD2022 in the post. We encourage you to connect and interact with us on LinkedIn too (search for World Gastroenterology Organisation). To learn more about how to interact with WGO on social media, visit http://www.worldgastroenterology.org/about-wgo/media-center/social-media.
For more information about WDHD 2022 or to obtain the WDHD 2022 logo visit WDHD wdhd.worldgastroenterology.org.