Video in scientific journals is not new. Experiments date back more than a decade, with video studies, video cases, video article series, and filmed talks introduced sporadically by many editors across many fields.
All those experiments were eclipsed in February 2005 with the founding of YouTube. YouTube has grown to become the third most popular web site, behind Facebook and Google. It has effectively placed video anywhere and everywhere. It has created the notion that anyone can create video and has spawned a variety of technological innovations that allow just that. Video cameras are ubiquitous, being built into nearly every phone sold these days. Nowadays, it takes less time to shoot and publish a video to the Web than it takes to read a single scientific article.
The ability to document almost all of life’s adventures on video has made its way into the operating rooms and clinics of many orthopaedic surgeons. Videos of surgical procedures can now be found in a variety of locations on the Internet. The popularity of these sites continues to grow at a rapid pace. Clearly, the video format has great educational value.
Recognizing this, we are pleased to announce a new era in the use of video for The Journal and the entire JBJS product line, including JBJS Essential Surgical Techniques, JBJS Case Connector, and JBJS Reviews. We believe that video has the ability to enhance our readers’ experience and present content in a unique fashion that cannot be replicated by words alone. We want to help foster the expansion of video-based orthopaedic content and make this a defining feature of all JBJS products. Our goals are to create the most clinically and scientifically appropriate videos possible as well as give video authors a magnificent showcase with features and approaches that will integrate video in new and exciting ways.
Over the last several months, the editorial staff has been very busy working to completely overhaul the electronic platforms on which JBJS publishes. While we have had supplementary video content for several years, most readers have found it difficult to find and problematic to view. Our new platform allows readers to view video directly within journal article content, on any platform and on any device. This aligns us with many lay publications and represents a major step forward.
Just as our goal is to publish the highest-quality research, we remain committed to publishing the highest-quality video. We want our readership to feel confident that when they take time out of their busy day to watch a five-minute video it will be a valuable use of those minutes. We understand that producing a video to a high standard can be a challenging process, particularly coupled with the hours spent preparing a manuscript for submission. Over the next several months, we hope to meet our authors’ needs with carefully crafted guides and examples of how to produce high-quality video. To those of you who are presently in the early stages of designing or conducting a study, please consider integrating video into your research design to facilitate video creation and enhance your submitted papers.
With our new editorial emphasis on enhancing the entire JBJS product line with the use of video, there will be an element of experimentation. Our new platform offers a wide range of capabilities, and we plan to test many of these. When you see a new video feature, please try it out. We want to hear from our readers, particularly if you like or dislike something. We also encourage you to e-mail us any suggestions on how we can continue to integrate video across the JBJS family.
We are pleased to formally issue a call for video, which may come in the form of a surgical technique, illustration of surgical results, an example of a physical examination finding, or any other form that enhances our readers’ experience. We invite you to think broadly and creatively to facilitate description and illustrate outcomes. We are excited and hope you are too. Now, get shooting!