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“Innovation is the key driver of any business... for small companies, the distinction between innovation and day to day delivery is barely noticeable.”

Jordan, Zoe

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doi: 10.1097/01.JBI.0000393096.03780.9b
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Zoe Jordan, Associate Director, PHOTO: Coutesy of Fran Monks (

Founder of Virgin Atlantic Airways, Virgin Music, and more than 170 other companies, Richard Branson epitomizes innovation and out-of-the-box thinking. Writes Branson, “My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.”

Branson believes that “innovation is the key driver of any business”. He says, “For small companies, the distinction between innovation and day to day delivery is barely noticeable.”

Healthcare, in this way, is no different to any other business. Innovation is a key driver of change and the ongoing improvement of health outcomes. The Joanna Briggs Institute recognises the ever-changing nature of health systems internationally and the need for innovation as an essential ingredient to advance practice and improve global health outcomes.

In this issue of PACEsetterS we take a look at some local innovations in JBI and then also more broadly to what is going on internationally with regard to innovation in healthcare.

We chat to Dr Jason Hwang, an internal medicine physician and Executive Director of Healthcare at Innosight Institute, about his experiences of innovation in healthcare and the role of evidence-based practice.

Also in this issue is an article by Paul Sloane, world leader in lateral thinking and innovation.

Of course innovation is not only large scale. We know it happens on all levels and you have probably experienced innovation at a very local level. Regardless of whether you work in a hospital ward or unit, in a residential aged care facility or in the community or in the higher education sector, if you have initiated or witnessed innovation we would like to hear about it.

© 2010 Lippincott Williams & Wilkins, Inc.