ArticleConflicting Online Health Information and Rational Decision Making Implication for Cancer SurvivorsYoon, Heesoo; Sohn, Minsung MPH; Choi, Mankyu PhD, MPH; Jung, Minsoo PhD, MPHAuthor Information Author Affiliations: Department of Public Health Science, BK21Plus Program in Public Health Science, Korea University (Mss Yoon and Sohn, and Dr Choi); and Department of Health Science, Dongduk Women’s University (Dr Jung), Seoul, South Korea. This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2016R1C1B1008131). The authors report no conflicts of interest. Correspondence: Minsoo Jung, PhD, MPH, Department of Health Science, Dongduk Women’s University, 60 Hwarang-ro 13-gil, Seongbuk-gu, Seoul, South Korea 136-714 (firstname.lastname@example.org). The Health Care Manager: 4/6 2017 - Volume 36 - Issue 2 - p 184-191 doi: 10.1097/HCM.0000000000000159 Buy Metrics Abstract Although people in the social media age can access health information easier, they have difficulty judging conflicting rational information or summarizing the large amounts of health information available. Conflicting health information occurs when contrary assertions or information about a certain health issue comes from different information sources. This study examined the background knowledge and the current phenomenon of why conflicting health information occurs in real-world conditions. We also reviewed causes and solutions by reviewing the literature. In particular, we recommend a method that solves problems that patients have including cancer survivors who cannot themselves be active in seeking health information. Thus, we categorized the specific types of conflicting health information and analyzed the sociodemographic factors and information carrier factors that have an impact on the health information–seeking behavior of individuals. Copyright © 2017 Wolters Kluwer Health, Inc. All rights reserved.