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Counteracting the High Cost of Low Morale in the Health Care Sector

Updegraff (Marketing), Suzanne BS

doi: 10.1097/HCM.0b013e31829d7931

Low workplace morale is increasingly costly and is affecting organizations across many industries, particularly the health care industry. This article provides background information on the unique challenges faced by leadership and employees in health care. It explains how to align employees with the goals of the organization and provides readers with the tools that organizations can integrate to instill cultural change and improve professionalism, effectiveness, and accountability in all areas of the organization.

Author Affiliation: Fairleigh Dickinson University, New Jersey.

The author has no conflicts of interest.

Correspondence: Suzanne Updegraff, BS (Marketing), EDSI, 7308 S. Alton Way, Suite 2J Centennial, CO 80112 (

© 2013 Wolters Kluwer Health | Lippincott Williams & Wilkins