ArticleChanging Trends in Health Care TourismKaruppan, CPIM, Corinne M. PhD; Karuppan, Muthu PhDAuthor Information Author Affiliations: Department of Management, Missouri State University (Dr C. Karuppan); and College of Business Administration, Drury University (Dr M. Karuppan). Correspondence: Corinne M. Karuppan, Phd, CPIM, Department of Management, Missouri State University, 901 S. National Ave. Springfield, MO 65897 ([email protected]). The Health Care Manager: October 2010 - Volume 29 - Issue 4 - p 349-358 doi: 10.1097/HCM.0b013e3181fa05f9 Buy Metrics Abstract Despite much coverage in the popular press, only anecdotal evidence is available on medical tourists. At first sight, they seemed confined to small and narrowly defined consumer segments: individuals seeking bargains in cosmetic surgery or uninsured and financially distressed individuals in desperate need of medical care. The study reported in this article is the first empirical investigation of the medical tourism consumer market. It provides the demographic profile, motivations, and value perceptions of health care consumers who traveled abroad specifically to receive medical care. The findings suggest a much broader market of educated and savvy health care consumers than previously thought. In the backdrop of the health care reform, the article concludes with implications for health care providers. © 2010 Lippincott Williams & Wilkins, Inc.