ArticleStrategies for Identifying and Minimizing Medication Errors in Health Care SettingsSkiba, MichaelineAuthor Information From Monmouth University, School of Business Administration, MBA Program/Healthcare Management Track. The Health Care Manager: January 2006 - Volume 25 - Issue 1 - p 70-77 Buy Abstract For many years, medication errors have been a source of serious concern within the health care community. This article examines the definition and assessment of medication errors and some of the emerging technologies used to alleviate them. In addition, recommendations are proposed to improve the drug placement and promotion dimension of the marketing function in the pharmaceuticals industry. © 2006 Lippincott Williams & Wilkins, Inc.