The Retail Revolution in Health Care: Who Will Win and Who Will Lose?Malvey, Donna; Fottler, Myron D.Health Care Management Review: July-September 2006 - Volume 31 - Issue 3 - p 168-178 Features Buy Abstract Author InformationAuthors Abstract: Retailers are expected to profoundly affect health care delivery by providing an alternative site for basic medical care. Retail health services are described together with their potential impacts on patient's health care providers and payors. This article concludes with implications for health care executives. Donna Malvey, PhD, MHSA, is Assistant Professor, Health Services Administration Program, Department of Health Professions, University of Central Florida, Regional Campuses, Southern Region, Cocoa. E-mail: email@example.com. Myron D. Fottler, PhD, MBA, is Professor and Executive Director, Health Services Administration Program, Department of Health Professions, College of Health and Public Affairs, University of Central Florida, Orlando. E-mail: firstname.lastname@example.org. © 2006 Lippincott Williams & Wilkins, Inc.