Stacey R. Finkelstein, PhD, is Assistant Professor of Marketing, Zicklin School of Business, Baruch College, The City University of New York. E-mail: [email protected].
Nan Liu, PhD, is Assistant Professor of Health Policy and Management, Mailman School of Public Health, Columbia University, New York.
David Rosenthal, PhD, is Director of Behavioral Science for the Center for Family and Community Medicine, Mailman School of Public Health, Columbia University, New York.
Lusine Poghosyan, PhD, MPH, RN, FAAN, is Assistant Professor of Nursing, School of Nursing, Columbia University, New York.
The authors have disclosed that they have no significant relationship with, or financial interest in, any commercial companies pertaining to this article.