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Consumer Empowerment Behavior and Hospital Choice

Weng, Hui-Ching

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Abstract: The association between empowerment behavior and a patient's choice of hospitals was examined. Enhancing empowerment behavior did not lead to greater satisfaction with the choice made. The demographic profiles of three patient groups are presented and key health care marketing strategies are discussed.

Hui-Ching Weng, PhD, is Associate Professor, Health Management Department, I-Shou University, Ta-Hsu Hsiang, Kaohsiung County, Taiwan. E-mail: weng@isu.edu.tw.

© 2006 Lippincott Williams & Wilkins, Inc.