Medical Knowledge Overload: A Disturbing Trend for PhysiciansHunt, Richard E.; Newman, Richard G.Health Care Management Review: January 1997 - Volume 22 - Issue 1 - p 70-75 Hcmr Dialogue Buy SDC Abstract Author InformationAuthors The article examines responses of more than 500 physicians questioned about the time available for reading professional journals over the past 5 years as well as their utilization of information retrieval systems. It also examines physicians' perceptions of professional medical sales personnel as medical information sources. Richard E. Hunt, Ph.D., is Associate Professor of Management, Division of Management & Marketing, School of Management, Rockhurst College, Kansas City, Missouri. Richard G. Newman, D.B.A., is Professor of Management Science, Division of Management & Marketing, School of Management, Rockhurst College, Kansas City, Missouri. Copyright © 1997 by Aspen Publishers, Inc.