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Strengthening the hospital's marketing position through training

Goldsmith, Martin1; Leebov, Wendy2

Author Information

1Martin Goldsmith, M.S., is President and Chief Operating Officer of the Albert Einstein Medical Center in Philadelphia, Pennsylvania, and Executive Vice President of the Albert Einstein Health Care Foundation

2Wendy Leebov, Ed.D., is Vice President and General Manager of the Einstein Consulting Group, a subsidiary of the Albert Einstein Health Care Foundation, where she developed the nationally recognized “nosmAL-ity Program.”

Health Care Management Review: Spring 1986 - Volume 11 - Issue 2 - p 83-93
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Abstract

© 1986 Aspen Publishers, Inc.