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Scott MacStravic Robin E.; Mahn, Edward; Reedal, Deborah C.
Health Care Management Review: October 1983
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Determining which programs are profitable or not, have high or low market shares and high or little growth is only part of the information needed in making program and marketing decisions. Because hospitals are not operating in a conventional price competitive market, profitability may be enhanced more directly than with other businesses.

© 1983 Aspen Publishers, Inc.