Original Article: PDF OnlyMedia and message strategies: consumer input for hospital advertisingFlexner, William A.; Berkowitz, Eric N.Author Information William A. Flexner, Dr.P.H. received his doctorate in health administration with an emphasis in marketing at the University of North Carolina, Chapel Hill. His management consulting firm, Flexner & Associates, provides marketing and strategic planning services for the health care industry Eric N. Berkowitz, Ph.D. is an assistant professor in the Department of Marketing, School of Business Administration, and a research associate in the Center for Health Services Research, School of Public Health, at the University of Minnesota. Dr. Berkowitz, Dr. Flexner and HCMR Editor Montague Brown are editing a new book on strategic planning in health organizations to be published by Aspen later this year Health Care Management Review: Winter 1981 - Volume 6 - Issue 1 - p 35-41 Buy Abstract A large segment of consumers view advertising as an appropriate way to communicate about hospital services. It is unclear whether current advertising by hospitals is responsive to consumer information needs or acceptable to specific target audiences. © 1981 Aspen Publishers, Inc.