Cancer Prevention and ControlHealth Behavior Changes after Colon Cancer A Comparison of Findings from Face-to-Face and On-Line Focus GroupsCampbell, Marci Kramish PhD*; Meier, Andrea PhD**; Carr, Carol MA†; Enga, Zoe MPH††; James, Aimee S. PhD§; Reedy, Jill MPH§§; Zheng, Bo MS‡ Author Information * Associate Professor, Department of Nutrition, Program Leader, Lineberger Comprehensive Cancer Center. ** Research Assistant Professor, Department of Social Work. † Social Research Associate, Lineberger Comprehensive Cancer Center. †† Pre-Doctoral Fellow, Lineberger Comprehensive Cancer Center. § Post-Doctoral Fellow, Lineberger Comprehensive Cancer Center. §§ Graduate Research Associate, Department of Nutrition. ‡ Computer Specialist, Department of Nutrition, University of North Carolina, Chapel Hill, North Carolina. This research was funded by grants 1-RO1-CA81914–02 and DK56350 from the National Institutes of Health. Family & Community Health 24(3):p 88-103, October 2001. Buy Abstract This qualitative study assessed the feasibility and comparability of findings from face-to-face versus on-line chat focus groups including 12 individuals affected by colon cancer. Discussion questions focused on issues of lifestyle (nutrition and exercise), cancer screening, and treatment. Despite demographic differences, the themes that emerged from the two types of groups were similar. On-line participants generally talked more about cancer treatment and advocacy issues and used support groups more frequently. The anonymity of on-line chat groups appeared to provide a more comfortable forum for some people to discuss sensitive personal health issues. As both methods provided similar results, researchers may wish to consider circumstances in which using chat-based focus groups may provide a feasible alternative to traditional face-to-face groups. © 2001 Lippincott Williams & Wilkins, Inc.