Research papersPrice and consumption of tobacco in Italy over the last three decadesGallus, S1; Fernandez, E2 3; Townsend, J4; Schiaffino, A2; Vecchia, C La1 5Author Information 1Istituto di Ricerche Farmacologiche “Mario Negri”, Via Eritrea, 62, 20157 Milan, Italy 2Catalan Institute of Oncology, 08907 Barcelona, Spain 3Department of Public Health, University of Barcelona, 08907 Barcelona, Spain 4London School of Hygiene and Tropical Medicine, WC1E 7HT London, UK 5Istituto di Statistica Medica e Biometria, Università degli Studi di Milano, 20133 Milan, Italy Correspondence to: S Gallus. Fax.: (+39) 2 332 00231/390 01916. E-mail: [email protected] Received 20 December 2002 Accepted 8 April 2003 European Journal of Cancer Prevention: August 2003 - Volume 12 - Issue 4 - p 333-337 Buy Abstract Changes in cigarette price have had an appreciable impact on smoking consumption in several countries. We analysed the price elasticity of demand for cigarettes in Italy over the period 1970–2001. A 1% increase in price of cigarettes led to a 0.30% decline in smoking prevalence and to a 0.43% decline in cigarette consumption. The present analyses confirm the existence of an inverse association between price and prevalence/consumption of cigarettes in Italy, and indicate that economic aspects may have important public health implications in tobacco control. © 2003 Lippincott Williams & Wilkins, Inc.