It seems that ever since Clayton Christensen's book The Innovator's Dilemma described his theory of disruptive innovation, we have seen one inefficient industry after another completely transform and seemingly invincible industry giants turn insignificant overnight. (Harvard Business Review Press; 1997.) What Amazon did to Borders and Netflix did to Blockbuster, Lucidity will certainly do to the locum tenens industry.
Designed as an “Uber for locum tenens,” Lucidity (http://luciditydirect.com) is an online platform that connects medical practices with physicians, bypassing the inefficient and expensive legacy locum tenens agencies. Lucidity eliminates many of the inefficiencies and, therefore, costs associated with filling temporary staffing needs by building a fully integrated and automated electronic tool that manages every step of the search and hiring process for practices and physicians.
Lucidity's platform has all the features one would expect — provider profiles, credentials, employer profiles, shift availabilities — and many other surprising ones. Providers and practices can rate each other, giving the community more information to make better decisions about future opportunities. Providers can negotiate hourly rates directly within the system. They can also connect with recruiters anonymously to ask questions while maintaining privacy and manage a lot of the contracting and credentialing processes online. Providers can even ask for an advance payment for shifts they have committed to working.
Mr. Christensen underscored that disruptive technology brings not only new product solutions to the market but also new payment models for these products. Lucidity's automated system is less reliant on human labor and offers its platform at a significantly discounted rate compared with market price, which means that many practices may shift to using fluid labor sources similar to Lucidity.
The same way Uber made taxi drivers out of teachers and accountants, Lucidity will make many emergency physicians look at locum tenens in a whole new light.