The marketing of testosterone treatments for age-related low testosterone or ‘Low T’Mintzes, BarbaraCurrent Opinion in Endocrinology & Diabetes and Obesity: June 2018 - Volume 25 - Issue 3 - p 224–230 doi: 10.1097/MED.0000000000000412 ANDROGENS: Edited by David Handelsman Abstract Author InformationAuthors Article MetricsMetrics Purpose of review To summarize the research evidence on promotion of testosterone for ‘Low T’, or age-related hypogonadism. Recent findings Marketing of testosterone for ‘Low T’ has relied on strategies that are inadequately regulated to prevent off-label promotion, such as unbranded ‘disease-awareness’ advertising campaigns targeting the general public, sponsored continuing medical education (CME) and ghostwriting. A recent US analysis of television advertising exposure levels versus insurance claims found that both unbranded ‘disease-awareness’ advertising and branded ads were associated with increased rates of testosterone testing, treatment initiation, and treatment without prior testing. Exposés of sponsored CME and ghostwriting indicate misrepresentation of the research evidence on the sequelae of untreated low testosterone and on treatment efficacy. In the United States, advertising to the general public ceased in 2014 after the Food and Drug Administration changed product labeling to clarify that testosterone is only indicated for pathological hypogonadism. Unbranded ‘disease-awareness’ advertising to the general public and ‘Low T’ messages for health professionals have continued elsewhere. Summary The review of the experience of promotion of testosterone for ‘Low T’ and research evidence on effects of advertising targeting the public highlights the need for improved regulation of unbranded ‘disease awareness’ advertising to ensure adequate protection of public. Charles Perkins Centre and Faculty of Pharmacy, University of Sydney, Sydney, New South Wales, Australia Correspondence to Barbara Mintzes, PhD, The University of Sydney, Charles Perkins Centre D17, NSW 2006, Australia. Tel: +61 2 86270827; e-mail: Barbara.email@example.com Copyright © 2018 Wolters Kluwer Health, Inc. All rights reserved.