Industries are quick to adopt online applications that consumers are using to attract attention to products or services. The adoption of social media among medical professionals, although slow, is an inexorable reality particularly in reproductive health, where patients typically use online resources to pursue their health concerns. On the basis of the literature and personal experience with social media in infertility care, we provide guidance for reproductive health practitioners on how to use social media effectively.
*Department of Obstetrics and Gynecology, Division of Reproductive Endocrinology and Infertility, Washington University St Louis, St Louis, Missouri;
†The Turek Clinic, San Francisco, California
P.T. is on the advisory board for Doximity.com, FertilityPlanit.com, and Healthloop.com. K.O. declares that there is nothing to disclose.
Correspondence: Kenan Omurtag, MD, Department of Obstetrics and Gynecology, Division of Reproductive Endocrinology and Infertility, Washington University St Louis, 4444 Forest Park Ave Suite 3100, St Louis, MO. E-mail: firstname.lastname@example.org